The 2017/18 season marked a significant chapter in the history of Chelsea Football Club, and a key element of that narrative was the team's striking new kit, proudly presented by Nike. This article delves deep into the Nike Chelsea 2017/18 jerseys, focusing on the home shirt, its availability through Unisport, and the broader context of the kit launch within the club's history and Nike's design philosophy. We'll explore the design elements, the player personalization options (such as the Barkley 8 shirt), the overall impact of the kit, and the wider range of apparel released alongside it.
Nike Presents the Chelsea Shirts for 2017/18: A New Era Begins
The 2017/18 season saw Nike take over as the official kit supplier for Chelsea, ending a long and successful partnership with Adidas. This shift represented a fresh start, a chance for both the club and the brand to reimagine their on-field identity. Nike, known for its innovative designs and cutting-edge technology, brought a new level of sophistication and athletic performance to the Chelsea kit. The unveiling of the home and away shirts generated significant excitement among fans, anticipating a new era of style and success on the pitch. The marketing campaign surrounding the launch cleverly highlighted the fusion of Nike's innovative approach with Chelsea's rich history and tradition, creating a compelling narrative that resonated with supporters worldwide.
Chelsea Shop and the 2017/18 Kit: A Collector's Dream
The launch of the 2017/18 Chelsea kit was a major event for the Chelsea shop, both online and in physical stores. The demand for the new shirts was exceptionally high, reflecting the anticipation and excitement surrounding the new partnership with Nike. The shop offered a comprehensive range of products, including the home and away shirts, shorts, socks, and training wear, all bearing the distinctive Nike swoosh and Chelsea crest. For collectors, securing a 2017/18 Chelsea kit became a priority, with many seeking to add the iconic design to their personal collections. The availability of personalized shirts, particularly those bearing the names and numbers of star players like Barkley, further fueled the demand and contributed to the overall success of the kit launch.
Chelsea Home Shirt 2017/18 BARKLEY 8: A Symbol of the Season
The Chelsea Home Shirt 2017/18, especially the version bearing the name and number of Ross Barkley (BARKLEY 8), holds a special place in the hearts of many Chelsea fans. Barkley's signing in January 2018 added another dimension to the team's already impressive roster, and his presence on the shirt symbolized the club's ambition and drive for success. Unisport, a prominent online retailer of football apparel, played a significant role in making this shirt accessible to fans worldwide. Their commitment to fast delivery and secure payment made the purchase process seamless and convenient, ensuring that fans could quickly get their hands on their desired kit. The combination of a highly sought-after shirt and a reliable retailer like Unisport contributed to a highly successful sales period for the 2017/18 home kit.
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